A specialist online program designed to help Retirement Village professionals future-proof their business
Village Visioning Program
In the new world of physical distancing and online service delivery, what is your village recovery plan?
The program covers:
✓ How customer-centric thinking can shape future developments and attract new residents
✓ How to set a project vision for 5+ years, taking into account the development lifecycle
✓ How to work as a team to create shared goals that maximise outcomes
✓ And much more
Helping your management team answer the big questions
“In the next five years, how is my organisation going to differentiate itself from competitors? Who is my audience going to be and what will they want?”
“How can I maximise future development ROI by embracing innovation, marketing and design thinking?”
“How can I work with my current residents and staff to bring value now and in the future?”
Featuring engaging content and group exercises that lead to real, purposeful strategies
8 modules of online content, with guided exercises and group discussions
Developing your resident experience map
We begin the course by discussing the customer journey, developing audience studies and identifying product and service gaps to help you create new resident offerings and added revenue streams.
Creating your resident-centred value proposition
In part two, we investigate what sets your village apart, help you establish a clear Value Proposition with unique selling points (USP), and develop a purposeful brand strategy.
Identifying Revenue Streams that benefit your residents
In this session, we consider village services and amenity, designing for digital and physical infrastructure, and planning for future customer needs (and wants) through SWOT analyses.
Developing your village engagement & innovation strategy
In this session we consider what 'Innovation' really means (and how it can benefit businesses), how to use the Customer Experience Journey to uncover new revenue possibilities, and how to develop a process for receiving (and empowering) staff and residents to give feedback that can facilitate future growth
Perfecting the project: Transformative templates for Planning, Briefing, Procurement and Execution
We will be looking at early stage of project vision forming, transforming this into a masterplan, and looking at initial Finance, Marketing and Architectural engagement strategies
Developing digital & building assets
In this chapter we will be considering the building design and construction process, the parallel development of brand and marketing assets, as well as the implementation of digital services.
Putting it all together
In the final workshop, we will be reviewing your group's project visioning document, providing a concluding overview of the key course takeaways and suggesting follow-up actions for long term project success.
What will I get out of this program?
✓ Visioning Report unique to your organisation
✓ Customer experience map unique to your organisation that can be shared between departments
✓ Activities to help your team develop a collaborative working culture that prioritises the customer experience
✓ An implementation plan for combating loneliness and promoting engagement between residents and staff
✓ Kit of tools for briefing and procuring marketing and construction professionals
✓ Over 8 hours of online content, exercises and access to ongoing professional guidance
✓ Uncover your organisation’s customer experience journey and key customer touchpoints
✓ Reveal customer pain points and opportunities for innovation
✓ Develop your Value Proposition & Unique Selling Points
✓ Discover techniques for adaptation in today’s changing business & technological environment
✓ Develop methods for receiving staff and resident feedback
✓ Create a new development vision that considers brand, product and marketing
✓ Understand the technical background required to successfully develop and brief construction and marketing professionals to ensure your vision is executed effectively
✓ Foster a culture of collaboration and shared purpose amongst staff
✓ Learn from and engage with experts from branding, digital, construction and finance backgrounds.
Take a closer look at the program structure
MIA will conduct a pre-confirmation of enrolment, LLN assessment with applicants to ensure their suitability, to undertake and successfully complete the course.
The program comprises of the following 13 units of competency:
CHCCCS015 Provide individualised support
CHCCCS023 Support independence and well being
CHCCOM005 Communicate and work in health or community services
CHCDIV001 Work with diverse people
CHCLEG001 Work legally and ethically
HLTAAP001 Recognise healthy body systems
HLTWHS002 Follow safe work practices for direct client care
Elective Units (AGEING, HOME AND Community Specialisation)
CHCAGE001 Facilitate the empowerment of older people
CHCAGE005 Provide support to people living with dementia
CHCCCS011 Meet personal support needs
CHCHCS001 Provide home and community support services
CHCCCS025 Support relationships with carers and families
HLTINF001 Comply with infection prevention and control policies
On successful completion of the program, learners will be awarded with CHC33015 Certificate III in Individual Support (Ageing, Home and Community)
This program is designed as a mixture of classroom based training and a minimum of 120 hours of workplace training*. In classroom training, it is face-to-face delivery for students to attend and complete in-class activities including: presentation, practice exercises and discussions. Delivery had been timetabled to ensure you can develop the theoretical skills and knowledge and have the opportunity to develop practical skills in a simulated situation before commencing the work experience component of the course. Individual learning includes: work/home-study, the completion of assignments and individual reading and research.
For the workplace training, it is a compulsory component of this course for all students and students will work in an appropriate aged care or community care environment with a minimum of 120 hours before graduation. Students are required to take initiatives to contact a registered and approved aged care facility to undertake the 120 hours work placement training. There is no guarantee of employment or salary payment during workplace training.
* Note: Students are required to apply at own cost, or already hold a current National Police Check and may be asked to provide proof of First Aid Certificate. This is essential for students to undertake workplace training.
A variety of assessment methods will be used to assess students’ knowledge and skills. Trainer will explain these in detail before any assessment takes place. Assessment methods may include and not limited to:
- Written Assessment (Questions and Answers)
- Case Study/Role Play
- Presentation/Practical Demonstration
An application can be made for Recognition of Prior Learning (RPL) when the student believes that they have already attained the necessary skills and competencies elsewhere (work, other study etc.) or have an equivalent qualification or part of a qualification. MIA recognises the AQF qualifications and Statements of Attainment issued by any other RTOs and grants credit for these towards an award where applicable. The application for RPL and/or Credit Transfer should be lodged prior to or immediately after the enrolment.
After achieving CHC33015 Certificate III in Individual Support, individuals could progress to higher education qualifications in community services sector. This qualification provides a pathway to work in community/age care services related sectors, possible job titles may include but not limited to:
Care Service Employee
Personal Care Worker
Fees and Payment
Application Fee (non-refundable): $200.00
Resource/Material Fee: $200.00
Tuition Fee: $1,600.00
Initial deposit $1,000.00 upon enrolment
Followed by $700.00 per month for 1 month, and
$300.00 for the final payment
Total payable $2,000.00
Students are required to apply National Police Check at their own cost
Students may be asked to provide HLTAID003 Provide first aid prior to their workplace training and this is at their own cost (MIA offers first aid training at an additional cost. MIA charges $80.00 for MIA Certificate III in Individual Support Students.)
All Certificate III in Individual Support students are required to provide a current National Police Certificate (also known as Police Check). This is COMPULSORY for students to undertake workplace training in aged care sector. Find out more: Department of Health Website: https://agedcare.health.gov.au/police-certificate-guidelines-for-aged-care-providers
Our program is delivered online, but it's not all pre-recorded video.
Our program facilitators will join you (live) during the online sessions to provide in-person content, guide the group discussions, answer questions and help steer outcomes.
It's online, but it's also personal
About Mortar CX
Mortar CX is managed by Kieran McKernan and Danny Brookes, who together bring over 30 years of combined experience in the fields of business innovation, marketing, architecture and construction.
Their team is committed to providing high-value advisory services to organisations in the early stages of project strategy and design.
Kieran and Danny are passionate about helping organisations adopt a holistic, customer-centric mindset, bringing project teams together to create fantastic outcomes that benefit both customers and investors.
Kieran has worked for several award-winning architecture firms and today runs his own architecture practice, where he works on a broad range of projects across the Retirement Living, Aged Care, Education, Rail and Hotel sectors. Within the Seniors Living sector, Kieran has consulted for organisations including Australian Unity, Japara and Mercy Health.
Danny has worked in brand, advertising and innovation management roles in companies across Australia. More recently he has established his own marketing agency focusing on integrated brand, digital and advertising solutions. Danny has worked on projects for major brands including Sony, Woolworths and Crown Group, to smaller SMEs and NFP organisations, across sectors including Property, FMCG, Manufacturing, Design, Retail and Hospitality.
“I loved working with Danny…. He was collaborative and had a very flexible approach whilst also offering bold and striking ideas”
– Dan Clarke
Melbourne Arts Centre
“[Kieran] has a great eye for quality and a knack for creative solutions to complex problems... His knowledge and experience in architectural design helped inform and improve our planning and design decisions. ”
– Joseph Aronson
“I really enjoyed working with Danny… We had a dynamic team and pulled off some great campaigns. I would definitely recommend Danny for his ongoing positive attitude, supportive nature and drive to succeed”
– Shruti Margassery
Additional services by Mortar CX
Our team is also able to offer a range of services in Customer Experience and project strategy, tailored to your organisation's requirements
Service, product & digital strategy
Our strategy workshops allow organisations to quickly uncover gaps in their service and product offerings and spot opportunities for innovation.
Customer user flows
Online touchpoints and information delivery
Online systems and automations
Events and community initiatives
Mental health and wellbeing intiatives
Building and ammenity upgrades
Internet of Things (IOT) and digitisation of building assets
We are able to work with you in the early stages of the design of your developments to help clarify the project vision and set a tangible course for the project to progress.
Procurement strategy (branding, marketing & construction)
Register your interest
Contact us today to learn more about our online programs and tailored advisory services